Myth Buster – Aloe Vera

MYTH: Aloe Vera Gel is natural and healthy for my skin.

FALSE!

Most Aloe Vera Gel or Juice…yes including organic…is preserved with huge amounts of synthetics. This is due to the high water content and gums needed to fill it out. This results in a diluted form of aloe and the customer is often not aware of the content of the synthetics.

How is that possible? The gums and preservatives are considered incidental ingredients…which means that they are not required to be declared on the label! What you do see on the label is “Aloe vera Gel/Juice”  ” Aloe Vera Leaf Gel” “Aloe Barbadensis Leaf Juice” etc.

The purest form of aloe vera comes in an organic, concentrated powder form that has been sun dried and contains all of the potent actives at 200 times the concentration of aloe gel. This version DOES NOT contain any chemical preservatives or fillers. However…it does cost $400/k compared to $20/kg for the gel (so you can see why companies use it…right?).

This along with many other reasons is why natural skincare can be more expensive but still work out more cost effective in the long run. With 200x the amount of potency imagine how much less product you would need to still get BETTER results than a cheaper brand with cheaper ingredients!